Reyn
BRAND STRATEGY & IDENTITY • PACKAGING • CREATIVE DIRECTION • SOCIAL & EMAIL STRATEGY
The challenge
Reyn came to us to launch their first collection of home and garden water disinfection filters, dreaming of the day when clean water would be available to everyone without added chemicals, energy, or maintenance.
The solution
The Ern & Lu team was hired to launch the new brand. We developed Reyn’s brand strategy and identity, packaging, website, email, content and social strategy, paid media creative, and go-to-market strategy.
The outcome
Successfully launched their product line and DTC site
Built customer acquisition funnels through social media and email, bringing in new online customers and influencer partners
A roadmap for continued growth
